Free SERP Analyzer
Understand Google search results
With our SERP Analyzer, see exactly how Google search results look for your most important keywords. Check your current rankings, analyze the competition, and discover SERP features like Featured Snippets that you can capture. SERP stands for Search Engine Results Page - the search results page where your website should appear. Our tool shows you all elements of search results: organic listings, paid ads, local results, images, videos, and more. Understand what Google displays for different search queries and optimize your content accordingly.
Get StartedWhat our SERP Analyzer offers
Ranking Positions
Exact positions of your website for any keywords in real-time. See which position you rank at, how the ranking has developed over time, and how far you are from the first page. Separate tracking for desktop and mobile search results.
SERP Features
Overview of all SERP features for a keyword: Featured Snippets, People Also Ask, Knowledge Panels, local results, images, videos, shopping results, and more. Learn which features you can potentially capture and what content type Google prefers for each query.
Competitor Analysis
See who ranks for your keywords and analyze their strategies. Compare title tags, meta descriptions, and content length of the top 10 results. Understand what successful pages have in common and what you're missing to compete effectively.
Click-Through Rate Estimation
Estimated CTR (Click-Through Rate) for each position based on current studies. Position 1 receives an average of 28% of clicks, position 10 only 2.5%. Calculate the traffic potential for ranking improvements and prioritize your optimization efforts.
Local Results
Analysis of local search results and Google Maps integration for location-based keywords. See if local results are displayed and how your Google Business Profile compares to competitors in the local pack rankings.
Historical Data
Track the development of SERPs over time. See how the top 10 have changed, when Google updates affected results, and what trends are emerging. Recognize whether your optimizations are taking effect and measure ROI of your SEO efforts.
Frequently Asked Questions
SERP stands for Search Engine Results Page, the search results page from Google or other search engines. When you enter a search term, the SERP shows all relevant results: organic listings, paid ads, Featured Snippets, local results, and other elements. The goal of SEO is to appear as high as possible in the organic SERPs to capture maximum visibility and clicks.
SERP features are special result formats beyond the classic blue links. These include: Featured Snippets (position 0), People Also Ask boxes, Knowledge Panels, local packs with Google Maps, image and video carousels, shopping results, news boxes, and more. These features often take up significant space and can generate more clicks than regular search results. Our tool shows which features appear for your keywords.
Google rankings can vary for several reasons: personalization based on search history and location, A/B tests by Google, different data centers with slightly different indexes, and of course real ranking changes due to algorithm updates or competitor activities. Our tool uses neutral, non-personalized queries for consistent results that reflect your true organic position.
For important keywords, we recommend weekly tracking; for all others, monthly. Checking too frequently often leads to unnecessary concern about normal fluctuations. After SEO measures or Google updates, you should observe more closely. Our tool stores historical data so you can analyze long-term trends instead of daily fluctuations.
A Featured Snippet is a highlighted search result above organic listings, often called 'position 0'. It shows a direct answer to the search query as text, list, table, or video. Featured Snippets receive high click-through rates and are particularly valuable for traffic. To capture a Featured Snippet, your content should precisely answer the question and be well-structured with clear headings and lists.
Mobile and desktop SERPs can differ significantly. Mobile often shows more local results, fewer ads per page, and different SERP features. Since Google uses mobile-first indexing, organic rankings can also differ between devices. Our tool analyzes both variants separately, as you may need different strategies for desktop and mobile users.
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Our SEO team sets up comprehensive ranking tracking for you and develops strategies to improve your positions. With data-driven optimization, we help you reach the first page on Google and stay there.